Sterling Edge
Rules before instinct. Discipline as edge.
Cohort 7 enrolling now · 0 of 60 seats remaining · Enrolment closes Fri 7 Mar

For UK swing traders · No 'secrets' sold here

How systematic UK swing traders find 3–5 high-probability setups every week.

Using a 4-step rules-based framework. Even with a full-time job. Free 30-minute training shows a real recent setup walked end-to-end through every filter.

0+ UK traders since 2023 · 60-day money back · Capital at risk
Rules-based system· Documented · not a black box· Every Sunday setup published· 60-day money-back guarantee

Sound familiar?

You've read the books. You've watched the videos. You're still guessing.

You enter trades because the chart "looks right", but you can't articulate the exact rule you followed.
You hold losers too long because cutting them feels like admitting you were wrong.
You skip the boring weeks where nothing sets up. Then you chase the first trade after, and blow up.
Your journal says you're losing. Your bank says you're losing. Your friends think you've figured it out.

The framework

Four sequential filters. Every setup runs all four.

If a setup fails any filter, we skip. No exceptions. The discipline is the edge.

1
Context checkDaily trend direction must match the weekly close. If they conflict, we wait.
2
Setup patternOne of three named patterns must be present on the 4-hour chart. If none, we skip.
3
Risk gateStop-loss distance must allow a 1:3 reward ratio at minimum. Below that, position size halves or the trade is skipped.
4
Conviction checkWould you take this trade if you couldn't see the entry until Monday? If no, it's a chase. Skip.

Worked example

Here's the framework rejecting a winning trade.

Friday 14 Feb 2025. Persimmon plc (PSN.L). Setup looked good. Framework said skip. The stock ran 4% higher next session.

Persimmon plc · PSN.L
Fri 14 Feb 2025
4-hour chart
1
Context checkDaily uptrend confirmed, weekly close above 200-day SMA.
Pass
2
Setup patternBullish flag on 4-hour, breakout candle closed +1.8%.
Pass
3
Risk gateStop £14.20 (recent low), target £15.80. RR 1:2.5, below the 1:3 minimum.
Fail
4
Conviction checkNot assessed. Trade was already skipped at stage 3.
Skip
Trade skipped. PSN closed +4.1% by Tuesday. The framework rejected a profitable trade because the risk-reward fell short of the rule. That's the entire point. The members who took it (those still building intuition outside the rules) got lucky once. The framework keeps you alive through the times you don't.
Two more from the same week
SHEL.L
Shell plc · Mon 17 Feb
All 4 filters passed. Entered £26.40, stop £25.80, target £28.20. Closed Thu at £28.05 for +6.2%.
Won · +6.2%
VOD.L
Vodafone · Tue 18 Feb
All 4 filters passed. Entered 76.4p, stopped out at 74.8p for -2.1%. Bad week for telecoms. Risk gate worked.
Lost · -2.1%
Three setups. Two entered. One skipped. One won, one stopped out at the planned risk. The maths still works because the framework filters for asymmetric reward.
Watch James walk through three recent setups in the free 30-min training. Two entered, one skipped.

Who's teaching

James Holloway. Ex-prop desk. Trades alongside you.

Six years on a London prop equities desk. Walked away after documenting the framework that kept his win rate above 60%.

Meet James Holloway 1:32
0Years prop desk
0%Win rate, 1,847 trades
0+Members trained

Six years on a London prop firm equities desk. 2018 to 2024. Walked away after building the 4-step filter that kept my win rate above 60% and stopped me chasing the trades that blew up my colleagues.

Sterling Edge teaches the exact filter, in the exact order I still use it. Nothing has been simplified for marketing. The framework is the framework.

I trade my own capital alongside every cohort. Every Sunday I publish my watchlist for the week, with the 4-step analysis written out. Members see what I see, in the order I decide.

James, in the conversation
City AM Trading Floor Podcast UK Investor Magazine FT Adviser The Felder Report

What's inside

12 weeks. Cohort capped at 60.

No drip schedule. All modules unlock week 1. Live sessions every Sunday.

Weeks 1–2Foundations · market structure, why most retail loses
Weeks 3–4The 3 setup patterns · flag, continuation, mean-reversion
Weeks 5–6Risk gate · position sizing, 1:3 floor, capital preservation
Weeks 7–8Conviction check · filter chase trades when emotion screams yes
Weeks 9–10Live journaling · accountability, weekly review, peer feedback
Weeks 11–12Going independent · own watchlist, own thesis, own decisions
Sunday 9am GMT live session
Watchlist published every Sunday
45-min 1:1 with James mid-cohort
Vetted Discord (60 max)
Notion + Sheets journal template
Lifetime access to the library

Your first week

What happens in the first 7 days.

Concrete. Not a 12-week arc you have to imagine. The experience starts day one.

D1
Welcome email + workshop linkWithin an hour of enrolment. The 90-min foundations workshop unlocks immediately. No drip schedule.
D2
Discord access + James's intro DMYou're added to the vetted member channel and get a personal hello from James. Reply or don't. No pressure.
D3
First watchlist publishedJames's setups for the week, with the 4-step framework written out per stock. You see how it works on real markets that week.
D5
First Sunday live session90 minutes. Live framework walkthrough on three setups. Q&A. Recorded if you can't attend.
D7
First-week check-in30-second form: "Anything unclear? Anything you'd skip?" Read by James personally. Shapes how we run the next 11 weeks.

Transparent pricing

One price. One refund window.

No upsells. No back-end course bundle. No "but if you act now". The price is the price.

Sterling Edge 12-week cohort
£2,995
or £997 / month × 3 (no interest, via Stripe)
12-week structured programme · lifetime access to the library
1:1 mid-cohort call with James
Weekly watchlist + Sunday live for the cohort window
60-day money-back guarantee. No exit interview.
Free 30-min training first. Nothing charged until you decide.

vs the alternatives

Why not just YouTube it.

Because free content gives you ideas. Sterling Edge gives you rules, accountability, and a refund if it doesn't fit.

Sterling EdgeFree YouTubeOther £3k programmesProp-firm challenges
Documented rulesYesNoOften noN/A
Founder trades alongsideYesNoRareNo
Cohort size60 maxUnlimitedUnlimitedN/A
1:1 founder accessMid-cohortNoOptional add-onNo
Refund window60 daysN/A7–14 daysNone
Total cost£2,995£0£3k–£10k£200–£1k per attempt
Full-time-job friendlyYesVariableUsually noNo
60-day money back. Capital at risk. Education only.

Let's be specific

What Sterling Edge isn't.

Confident exclusions, so you can self-select out before paying.

×
Not options or futuresWe don't teach derivatives. The framework is calibrated for cash equities and select FX.
×
Not crypto or commoditiesDifferent volatility profile, different framework. If crypto is your thing, Sterling Edge isn't for you.
×
Not day-trading or scalpingThis is swing only. Trades held 3–10 sessions on average. If you want intraday, this is the wrong programme.
×
Not "financial freedom"No income claims. No lifestyle photos. The framework is a discipline, not a salary.
×
Not regulated financial adviceSterling Edge is education only. You make your own decisions and accept your own risk.
×
Not a 1,000-stranger Discord60 vetted members per cohort. Direct line to James. Moderated by our team, not a community manager bot.

Members

What three members said.

One who recovered losses. One who started from scratch. One who took the refund.

“I'd lost £4,200 chasing setups before I found this. The conviction-check rule alone has stopped me entering 9 trades I would've blown up on. Two months in, I'm net positive for the first time.”
MR
Marcus R., Bristol
Cohort 4 · Recovered position
“I'd never placed a real trade before Sterling Edge. Three months after the cohort I'm managing an £8k portfolio with three consecutive net-positive months. The framework removes the guesswork that beginners can't filter out.”
PS
Priya S., Reading
Cohort 3 · First-time trader
“Took the refund at day 45. The framework wasn't for me. I want intraday and this is swing. Got my money back in 3 working days, no questions. That alone is why I sent a friend doing swing trading.”
DA
Daniel A., Manchester
Cohort 5 · Refunded, recommended anyway

Common questions

Six things people ask before joining.

Is this regulated financial advice?
No. Sterling Edge is education only. We don't recommend specific trades, manage capital, or operate as an FCA-regulated adviser. The framework is taught for self-application. Members make their own decisions and accept their own risk.
What if I'm working full-time?
The framework runs on end-of-day data. You can execute setups in under 30 minutes per evening. The Sunday review and live session is 90 minutes total. The program is designed around a full-time job. It's actively unsuited to day-trading.
What if I lose money following the framework?
You can. Position-sizing rules cap individual losses at 1% of capital per trade, but the framework controls how much and why, not whether. Trading is a probabilistic game. If you can't accept that, this isn't for you and the 60-day refund applies.
What markets does the framework cover?
UK equities (FTSE 250 focus), indices (FTSE 100, S&P 500), and selected major FX pairs. Not crypto. Not commodity futures. Not options. The framework is designed for liquid, range-bound, sentiment-driven instruments.
How much trading capital do I need?
£500 is the recommended floor. Below that, the position-sizing rules become impractical (sub-£5 per-trade risk doesn't justify the time). You can complete the program without trading live, but the framework is intended for capital application.
Will I be in a Discord with a thousand random people?
No. Each cohort caps at 60 vetted members. Onboarding is by application. The Discord is moderated by the Sterling Edge team and is the only channel where James responds directly.
60-day guarantee

If it's not for you, we send your money back.

Email refund@sterling-edge.co.uk any time in the first 60 days. No form. No exit interview. No reason needed. We refund in 3 working days. That's the whole policy.

0Refunds across 5 cohorts
0hAvg response time
0%Honoured, no questions
Free 30-min video. Senior coach calls within 2 hours if you qualify.
Step 1 of 4

Where are you with trading right now?

Education only · Capital at risk
Step 2 of 4

How serious are you about making this work?

Education only · Capital at risk
Step 3 of 4

How many hours per week can you commit?

One more step to see your match.
Education only · Capital at risk
Step 4 of 4

Where shall we send your match?

Please enter your first name
Please enter a valid email
Please enter a valid UK phone number

We'll never sell your details. No spam, no callbacks unless you ask.

Your data is safe · Education only · Capital at risk

You're matched

Your framework match has been queued.

Here's what happens next

Free 30-min framework trainingSent now
1:1 framework call (if you book)Free · 45 min
Full mentorship programme£2,995
Money-back guarantee60 days
Senior coach responseWithin 2 hours